MuseumMobile Wiki

Media and Technology on the Go

Success metrics for Mobile experiences

Posted by Nancy Proctor on | May 15, 2013 | 3 Comments

The following represents a working list of success metrics that museums are using to evaluate their mobile experiences. Please assist us by adding to this list, raising questions or clarifying points.

  • Downloads
  • Usage analytics
  • Reviews/ratings in app stores (quality and quantity)
  • Comments (quality and quantity)
  • Engagement spectrum (from spectating through creating)
  • Variety and quality of contributions (for crowdsourcing)
  • Pre-, during and Post-visit usage
  • Visitor surveys
  • Integration with museum offerings (interpretative and educational)
  • Integration with museum systems (collections, website, social media)
  • Sustainability (ease/cost of maintenance)
  • Cost per user (compared to other offerings)
  • New audience reach (reaching targeted or underserved demographics)
  • Improving audience diversity (cultural and socio-economic, multi-lingual, accessibility)
  • Press reviews (quality and quantity)
  • Compared to other apps
  • Functionality (unique to the platform)

At AAM 2013 session It’s Mobile, But is it Working? we will be presenting these metrics and discussing them. Please contribute!



3 Responses to “Success metrics for Mobile experiences”

  1. Nancy Proctor
    May 15th, 2013 @ 10:51 am

    From Elizabeth Pierce ‏@ewpierce 13h via twitter: does it translate to ticket sales & or contributions?

  2. Nancy Proctor
    May 15th, 2013 @ 10:52 am

    From Kevin Dooley ‏@DooleyK_OnCell via Twitter: # of social media shares…are visitors sharing their cool experiences with their peeps?

  3. Nancy Proctor
    May 20th, 2013 @ 10:59 pm

    Ability to work for both on-site and off-site audiences

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