Posted by Nancy Proctor on | October 3, 2010 | No Comments
A cross between agony column and war room, this ‘unconference’ style workshop begins as soon as you sign up. Through the MCN2010 wiki, you are invited to pose your questions and mobile interpretation challenges; if they are based on actual projects you’re working on, all the better. Our aim is to plan real mobile solutions you can implement.
The workshop will include an overview of the following areas of mobile solutions development, with the opportunity to go in-depth on the aspects that participants are most interested in:
- Mobile strategy: What is it? Do you need one? How can we weave mobile into the big picture of information and information systems at the museum? How do we future-proof our mobile solutions in a landscape of such rapidly-changing technology choices?
- Mobile business models: What role(s) can mobile play in the business of the museum? Should museums charge for apps and mobile services, or aim to make them free to achieve greater outreach? How do we decide?
- Mobile audiences: Understanding who uses mobile now in museums through a look at recent research and best practices in audience-led evaluations of mobile needs.
- Mobile content and experience design: Tools, strategies and best practices for developing mobile content and experiences that are led by audience and museum needs, not by the technology. Brainstorming of mobile experience models ‘beyond’ the audiotour. Includes an introduction to mobile content standards and the initiative underway that includes a summit at MCN the afternoon after this workshop.
- FAQs: Common concerns and some answers to help get buy-in internally for mobile programs and overcome fears of phones and screens in the galleries etc.
The workshop leader, Nancy Proctor, will respond to your questions and goals by creating and linking to resources online that answer your mobile needs in a public forum so others can learn from and add to the solutions provided as well. The online dialogue will culminate in the on-site workshop where we can compare projects and collaboratively learn and develop solutions.
Some initial resources:
- Mobile Strategy: Smithsonian Mobile Strategy Introduction and September 2010 update; on future-proofing see Rob Stein and Jason DaPonte at Tate Handheld Conference
- Business models: Nancy Proctor at Tate Handheld Conference; Peter Samis at Tate Handheld Conference
- Mobile audiences: Smithsonian Mobile Wiki; Museum Mobile Wiki
- Mobile content and experience design: Balboa Park Mobile Workshop; Slides and Worksheets; examples from Tate, Kew Gardens, Dallas Museum of Art and Stedelijk Museum; on mobile content standards
- FAQs on the Museum Mobile Wiki – add yours!
The aim is to help you find the mobile answers that meet your and your audiences’ needs so that you leave the workshop with a workable plan for mobile interpretation at your organization, and a range of online resources that put the expertise of mobile experts from around the globe at your disposal for future developments.