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Vantage Point at NMAI: Cross-platform mobile interpretation

Posted by Nancy Proctor on | October 15, 2010 | No Comments

In September 2010 the National Museum of the American Indian launched a cross-platform mobile interpretation solution for their contemporary art display, Vantage Point. It consists of a mobile website (developed in-house), a cellphone tour, and Microsoft Tags, all of which are integrated with the analog wall label. The project is a great example of how content can be recombined and reused on different platforms, both analog and digital, to create different experiences for people with different needs and mobile devices – or none! It also includes the Smithsonian’s first application of Microsoft’s Tag technology to provide quick links to pages in the mobile website from labels in the gallery.

The mobile website was developed in-house by NMAI’s talented developer, Jason Wigfield. The only out-of-house costs for developing the solution were the cellphone audio tour. I think this is a really clever and effective use of limited resources, and offers food for thought and even a model for other museums to consider; here are some notes on the Smithsonian’s Web & New Media Strategy Wiki.

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