Comments on: Museum of Islamic Art (MOIA), Doha, Qatar http://wiki.museummobile.info/archives/692 Media and Technology on the Go Mon, 23 Jan 2012 19:39:10 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Nancy Proctor http://wiki.museummobile.info/archives/692/comment-page-1#comment-2227 Nancy Proctor Sat, 20 Feb 2010 00:16:24 +0000 http://wiki.museummobile.info/?p=692#comment-2227 Ah yes, in that case the take-up is very low. As you say, a marketing problem! Ah yes, in that case the take-up is very low. As you say, a marketing problem!

]]> By: wsguerin http://wiki.museummobile.info/archives/692/comment-page-1#comment-2087 wsguerin Sat, 13 Feb 2010 19:48:05 +0000 http://wiki.museummobile.info/?p=692#comment-2087 I know it's high, probably because it's free. I know it’s high, probably because it’s free.

]]> By: Nancy Proctor http://wiki.museummobile.info/archives/692/comment-page-1#comment-2074 Nancy Proctor Fri, 12 Feb 2010 20:36:35 +0000 http://wiki.museummobile.info/?p=692#comment-2074 Thanks for this review, Scott! Though I was involved in the sale of this tour solution, I was not part of the development team and still haven't been back to Doha to try it - I look forward to it! If your estimate of a 15-20% take-up rate is right, that is actually very high for a permanent collection tour; 5% is closer to the norm in traditional audio tours. Sadly, the lack of good signage and marketing for museum tours is standard, though. Thanks for this review, Scott! Though I was involved in the sale of this tour solution, I was not part of the development team and still haven’t been back to Doha to try it – I look forward to it!

If your estimate of a 15-20% take-up rate is right, that is actually very high for a permanent collection tour; 5% is closer to the norm in traditional audio tours. Sadly, the lack of good signage and marketing for museum tours is standard, though.

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