MuseumMobile Wiki

Media and Technology on the Go

Success metrics for Mobile experiences

Posted by Nancy Proctor on | May 15, 2013 | 3 Replies

The following represents a working list of success metrics that museums are using to evaluate their mobile experiences. Please assist us by adding to this list, raising questions or clarifying points.

  • Downloads
  • Usage analytics
  • Reviews/ratings in app stores (quality and quantity)
  • Comments (quality and quantity)
  • Engagement spectrum (from spectating through creating)
  • Variety and quality of contributions (for crowdsourcing)
  • Pre-, during and Post-visit usage
  • Visitor surveys
  • Integration with museum offerings (interpretative and educational)
  • Integration with museum systems (collections, website, social media)
  • Sustainability (ease/cost of maintenance)
  • Cost per user (compared to other offerings)
  • New audience reach (reaching targeted or underserved demographics)
  • Improving audience diversity (cultural and socio-economic, multi-lingual, accessibility)
  • Press reviews (quality and quantity)
  • Compared to other apps
  • Functionality (unique to the platform)

At AAM 2013 session It’s Mobile, But is it Working? we will be presenting these metrics and discussing them. Please contribute!



Closed Captioning in Interpretive Apps

Posted by wsguerin on | April 4, 2013 | 1 Reply

I’m planning an app for a historic site and am curious if Closed Captioning for audio and video tracks is a given or a nice-to-have.


iPads in museums: some links

Posted by Nancy Proctor on | October 12, 2012 | 6 Replies

Tweeted links from the #mtogo archives from Oct 2011-Oct 2012 Feel free to add to the list via the comments below! iPads for museums: serving visitors and professional communities, iPads as tools for museum interpretation & for evaluation and audience research 17 November 2011 MuseumCN RT @ericlongo: @Brooklymuseum uses standing WiFi connected #iPads for visitor comments (Hide/Seek show) […]


Why is it so hard to create mobile tours of science museums and the like?

Posted by Nancy Proctor on | September 11, 2012 | 5 Replies

There was a discussion on the Museum-Ed listserv recently that resulted in a short list of science museums and centers that have audio tours. It is notoriously difficult to create successful (if by “successful” we mean popular) audio tours of highly interactive sites like science museums, zoos, parks etc. so I was interested to record […]


Stackathon: a winning prototype at the Europeana hackathon

Posted by Jan Bossier on | June 19, 2012 | No Replies

Last week Wouter and Senne teamed up with Mehmet Celik from LIBIS to participate in a hackathon organized by Europeana. The goal was to develop an application or website using the Europeana API, which holds data from millions of books, paintings, films, museum objects and archival records that have been digitised throughout Europe. Twenty-five developers […]


Text messaging with a Holocaust survivor @ the US Holocaust Memorial Museum.

Posted by LoicT on | May 4, 2012 | No Replies

How do you grab the interest of teens and keep them engaged in a museum exhibit, especially when the topic is complex and difficult? That’s what I wanted to learn as I had the chance to catch up with David Klevan and JoAnna Wasserman from the US Holocaust Memorial Museum (USHMM). Our conversation focused on […]


A look at the National Air and Space Museum’s Mobile Website beta.

Posted by LoicT on | April 30, 2012 | No Replies

I recently caught up with Jon Hallenberg (@jonhallenberg), Web Developer at the Smithsonian National Air and Space Museum (NASM) ahead of his talk at the Museums & Mobile IV Online Conference. The aim was to learn a bit more about the NASM’s very first mobile website, and better understand the challenges & opportunities the team […]


Museum Mobile Myths – Busted!

Posted by Nancy Proctor on | April 3, 2012 | 6 Replies

Over the past 60 years plenty of myths have grown up about mobile in museums. Here we attempt to collect and bust them to give museum professionals the necessary ammunition and talking points to answer concerns about their mobile projects and proposals. Feel free to add your “myths” below for the museum mobile community to […]


MCN Annual Conference 16-19 Nov 2011, Atlanta

Posted by Nancy Proctor on | September 11, 2011 | No Replies

Early Registration ends 24 September for MCN2011 in Atlanta! An awesome program on “Hacking the Museum” this year (if I do say so myself ;-). The Museum Computer Network Conference includes for the first time dedicated program strands on technology for Conservation and Accessibility, as well as opportunities try Hacking and Mash-ups, Arduino, Kinect, […]


Museum-Mobile online conference

Posted by Nancy Proctor on | September 11, 2011 | No Replies

October 24-26, 2011 Museum-Mobile online conference This online conference includes a virtual expo and lots of practical hands-on training in mobile development and management from some of my favorite mobile thinkers! Check out the program at


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