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Toozla – the audio guide to everywhere

Toozla: Know what's around

Experience a city through the audio stories taken from noosphere.

Toozla is a family of mobile applications that creates a direct connection between place information and smartphone owner. It is a powerful platform for various groups:

  • Toozla for travelers and citizens allowing people to discover the story of where they’re standing.
  • Toozla for local enthusiast, travel bloggers and city visitors providing them the simple way to share their knowledge directly to end users.
  • Toozla for local advertizers giving the unique tool to reach those who pass by the point of sell with tailored audio offers.
  • Toozla for destination management organizations and travel agencies providing the option to attract visitors while keeping original outlook of a city, at a low cost.

Our vision is to provide easy and free access to the information relevant to the place and time – for everyone. So the solution is available for you right now – 6 major mobile platforms, 16 major world languages and approximately 100 million audio tracks for the whole world (190 years of continious audio).
With content created by millions of individuals and organizations, Toozla’s archive serves as a consolidated resource of cultural memory that anyone can listen, right then, right there.
The tool is being developed in various directions – a great portal for high quality guide design, integration to social networks, new mobile applications and features, indoor navigation for smooth visits from open air city walks to museum halls.

CHALLENGE

How does a person become feeling like local? Maybe it happens when he knows why the local people behave that way rather than other? Maybe when he knows which memories come to their mind when they see surrounding buildings? Of course, it’s possible to briefly run through tourist destination without knowing its history, events, spirit.

Yet, every great city has a soul, embodied in its noosphere formed by inhabitants during ages starting at its establishment through the long history.

How does a city deliver its soul to a stranger? What is the easiest way for a visitor to know cultural and architectural history of the place where he is now?

SOLUTION

Toozla is a mobile application and cloud computing service that creates a connection between knowledge and places by geo-linking multimedia content to locations. Our platform provides various groups with a new way to collect, structure and deliver pieces of relevant information – adding augmented reality to the place where user is staying right now.
By distributing content from cultural institutions, experts, and ordinary residents, we can deliver what was once hidden in archives directly to a diverse set of locals and visitors.
Web-based interfaces allow to easily create geo-located content that can be immediately streamed to mobile devices.
Just by running the mobile app, anyone can have a more immersive, deeper experience of a place by discovering great content relevant to where they are. Toozla’s engine tracks a user by GPS, WiFi or other navigation facilities and automatically plays relevant stories around them, like a multimedia guide. Users can also create and anchor their own text/audio notes and share them on existing social media platforms like Facebook and Twitter.

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