American Art
The Smithsonian American Art Museum will be conducting a multi-platform audio tour pilot for six months from the end of Summer, 2009 in its Luce Foundation Center for American Art.
The tour will be free to all visitors, except for normal minute charges on their cellphone plans.
The tour will consist of 100 object stops, 10 case overviews, and a linear ‘soundtrack‘-style tour of the Center.
The content will be available on purpose-built museum MP3 players, on cellphones, on the Museum’s website, and for download to visitors’ personal MP3 players as a podcast. We hope to be able to add a mobile browser-based and iPhone app versions of the tour in due course as well.
The cellphone tour platform enables us to include services such as:
- Bookmarking to SMS: visitors press a button during or at the end of an audio commentary to receive ‘bookmark’ information on that object via SMS;
- Visitor commenting: visitors can leave comments by voice and choose to listen to other visitors’ comments at the end of selected stop messages
- Voting: visitors can vote at selected stops
- Quizzes: visitors can answer multiple choice quizzes at selected stops
- & potentially other ‘game like’ activities yet to be formulated
The traditional audio tour player allows yes/no and multiple choice selection at selected stops.
Both platforms allow the linear tour of the Center to be interrupted at any point if a visitor wants to listen to the in-depth ‘soundbite‘ or stop for a given object along the tour. At the end of the soundbite, they’ll be returned automatically to the point in the linear tour at which they left off.
The podcast version of the tour will offer a simple list of stops and overviews as individual episodes in the Luce Center audio tour podcast.
On the web, the object stops will be available on those objects’ pages on the website. The case overviews and Center tour will also be available on the Luce Center and ‘Art Insights‘ pages.
We do not yet know what functionality and architecture will be possible in the mobile web and iPhone app versions.
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